Who is Bellrock Intelligence?
Bellrock Intelligence is a healthcare data analytics software company whose proprietary Enterprise Intelligence Platform (EIP) enables insurers (payers) and health systems (hospitals) to operationalize Social Determinants of Health (SDoH). This revolutionary platform links internal and institutional data with relevant external information sources to identify the non-clinical social factors that affect a person’s health. Bellrock works to identify those individuals that will likely require significant healthcare resources before their needs become urgent. This type of predictive identification and actionable intelligence helps to keep individuals healthy and reduce medical costs.
What are Social Determinants?
Social Determinants of Health are all the factors outside of medical care that can affect health outcomes, such as individual behaviors, socioeconomic and physical circumstances, and individual biology. Examples include where we live and work, housing, age, genetics, physical activity, income level, diet, education, and access to care. According to a recent American Hospital Association report, 80% of health outcomes are driven by social determinants. This means healthcare and staying healthy begin long before we go to the doctor. (link to article - https://www.aha.org/addressing-social-determinants-health-presentation)
By addressing SDoH identified by Bellrock, health insurers and health systems are able to lower healthcare costs and improve outcomes while predicting future high-cost, high-utilization patients (“Bloomers”).
What is the Healthcare Problem?
Healthcare costs continue to skyrocket while health outcomes stagnate. Patients are treated under the assumption that their medical history is all that’s needed to make care decisions. Why is this? Healthcare leaders have recognized that SDoH have a dramatic negative impact on the cost and delivery of healthcare in America, but don’t know how to address this missing link. Payers and providers struggle to identify the individualized patients social determinants, which help complete the picture of the patient, and then act on them to improve patient outcomes and decrease costs. Currently, both payers and providers are attempting to address socioeconomic factors at a community level instead of at an individual level. As a result, most payers and providers are missing 80% of the factors contributing to an individual’s health
At Bellrock, we help solve this significant and complex issue by identifying and leveraging SDoH at an INDVIDUAL level, thus providing both payers and providers with actionable intelligence from our Enterprise Intelligence Platform (EIP). Armed with this data, caregivers can develop care plans that improve health outcomes and reduce costs.
Bellrock enables health insurers and health systems to solve this problem of operationalizing social determinants in three distinct ways:
Social determinants are scattered across thousands of external data sources and are not easily obtained. The data tends to be messy, incomplete, and unstructured. Further, much of the data is only available at the block or zip code level. Bellrock provides SDoH data specifically tied to individuals, enabling patient/member-centric predictive modeling. For example, we provide air quality data at the patient’s specific address, which can help inform the patient and medical personnel about heightened risk for respiratory disease and actions to mitigate the risk.
Once social determinants are obtained, fusing them with existing data such as claims and/or medical records is the next step. This fusion allows for integration into existing workflows, which helps care managers understand a patient’s story before even meeting them. For example, the care manager can view the patient’s medical history, while also grasping their financial constraints. This can inform the care manager of risks tied to expensive prescriptions not being filled.
After obtaining and merging SDoH with claims and/or medical records, the next step is to take action. Initial steps include creating individual risk scores, customizing disease models to identify high-risk individuals (“Bloomers”), and educating staff on how to maximize the value of the newly created models.
Bellrock Intelligence helps payers and providers operationalize social determinants to solve all these challenges.
There is finally a solution to lowering healthcare costs and improving outcomes. The solution is Bellrock Intelligence.